I know people out there who have invested a lot in gold under the belief that in the event of like complete societal collapse or hyperinflation, they could use it for purchasing.
I have the hunch it’s a scam, but I haven’t learned enough monetary theory, business, or economics to understand why.
There are a lot of delusional people in here posting about their personal shower-fantasies of what they would do in the apocalypse. You can safely discard all that. If it gets so bad you need guns and tools and… blacksmithing supplies? you are so utterly fucked that gold and bartering will be the last of your concerns. People will be fucking eating each other. You simply cannot run to the woods and start living off the land, you will starve and die without acres of ready land already producing food. Real-life isn’t like a survival video game, there is no tech-tree that you can climb and start producing food.
Read some Cormac McCarthy for a more realistic view of the end of the world. (Then have a therapist on hand for the after-effects.)
For a financial collapse, gold would probably retain value, a society still needs something to base the value of its trading on, we can’t just all carry around sacks of grain. How much value gold will retain is very hard to predict, but people have been using it for so long that it’s already survived several widespread disasters and is still in use.
I remember reading Walden and thinking that even many many years ago this dude failed to be entirely self sufficient and still had to head back to town for random shit. It’d be so much harder nowadays.